Whats wrong with people (Abhi-ash wedding)

People - I give up. I don't understand some people - no matter how hard I try. I don't understand some of the practices, and I don't understand how some people can take our (Indian) customs and age old practices literally. Look at the picture below. This is on the eve of the "biggest wedding of the year" (as claimed by many in the media). This picture is taken in Bikaner by people from the Amitabh Bachchan fan club. Give me a break!